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Memory Social Responsibility 2005-2006 EROSKI FOUNDATION

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      • 2.1 Improving our product choice and our presence

2005-2006: Highlights

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2.1 Improving our product choice and our presence

Product innovation was focused around food and services for immigrants, functional foods and the extension of Eroski own-brand goods to textiles and articles for the home.

New types of stores making buying easier.

We strengthened our presence throughout Spain with the opening of more than 230 new establishments.

Significant investments to reduce waiting times at the fish and cold meats and cheese counters and the remodelling and guaranteeing of the cold chain.

In 2005, the Eroski own brand was ranked as the most competitive in the sector, with average savings of 7% in comparison with market prices.

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