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Memory Social Responsibility 2005-2006 EROSKI FOUNDATION

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      • CASE STUDY: A vote for solidarity

Dialogue and cooperation with the community

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CASE STUDY: A vote for solidarity

In the Ecological Vote campaign, 15,984 participants chose the project to be financed by Eroski. The most popular project, CeroCO2, involved the fight against climate change.

We at Eroski look to share the social concerns of those that surround us. To this end, we have developed a pioneering initiative in the distribution sector that allows all our customers, friends and workers to decide upon the project to be financed by the Fundación Eroski.

This initiative has reached 16,567 customers, workers and friends of the Fundación Eroski, who cast their vote for solidarity and chose the project to be financed by Eroski: a UNICEF project to start up 26 maternity homes in Cuba.

One innovation in 2006 was Fundación Eroski commencing the You decide ecological vote campaign, by means of which consumers, workers and friends of the Fundación Eroski have been able to choose the environmental project to be supported by the foundations. A total of 15,984 participants chose a project fighting against climate change, CeroCO2, an initiative to care for the climate, of the Fundación Ecología y Desarrollo.

Involvement in financing decisions
2005 2006
Amounts allocated to the Solidarity Vote - 26.567 euros
Amounts allocated to the Environmental Vote - 25.984 euros

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