The best range of products
4.1 The savings brand
4.1.1 Our own-brand range
Ever since 1977, Eroski has been Spain's pioneering seller of own-brand products. In 2005, we changed the brand's name to Eroski and its development was one of the strategies to mark the 2005-2006 period. The decision has led to the renewal of more than 3,000 permanent food and non-food products.
We stand out for our range of fresh products, which boast a quality and presentation that make us a specialist in the field. Eroski Natur offers customers meats, fruit and vegetables with a guaranteed origin and flavour, ensuring total traceability from point of origin to point of sale. Our other brands -Romester (sporting goods), Visto Bueno (textile products) and Ecron (domestic and audiovisual appliances)- are also sold exclusively at our establishments.
EROSKI Maestro
Eroski Maestro was created in 2005 to replace the CONSUMER Maestros Jamoneros brand. It covers premium-quality products within the cold meats and cheeses section, made up of improved raw materials with a more artisanal production.
The brand includes meat products such as serrano ham cured for 14 months, slow-cooked ham, Salamanca chorizo, Teruel cured pork shoulder, natural roast turkey breast and the recently-incorporated salchichón cular sausage. 2006 saw the adding of cheeses of a single milk type, such as log of goat cheese, semi-cured goat and semi-cured sheep's' cheeses, as well as cheeses with more qualified blends with different curing types: semi-cured, cured and aged.
| 2004 | 2005 | Variation in 2006 | |
|---|---|---|---|
| Food | 865 | 889 | 2,7% |
| Hardware Electrical appliances Fresh products |
1.972 | 2.262 | 14,7% |
| Textiles | 934 | 304 | -67% |
Memory sections